A new study from Flinders University has revealed a shift in Australia's drinking culture and it's being led by Generation Z.
Using data from over 23,000 Australians across two decades, researchers found that younger generations are turning away from alcohol at unprecedented rates. Gen Z, born between 1997 and 2012, are nearly 20 times more likely to abstain from alcohol than Baby Boomers (1946 – 1964), even after accounting for social and economic factors.
A decline in weekly drinking
The study, which analysed data from the Household, Income and Labour Dynamics in Australia (HILDA) survey, shows that weekly alcohol consumption is declining across the board but especially among younger Australians.
While Millennials (1981–1996) and Gen X (1965–1980) still report occasional binge drinking, their overall weekly alcohol intake is lower than previous generations. Gen Z, meanwhile, are not only drinking less, but they're also choosing not to drink at all.
Why the shift?
The study's findings challenge long-held assumptions about Australian social life.
Younger Australians are growing up in a different world. Digital socialising, rising living costs and increased health awareness are reshaping how people spend their time and money.
The study also found that older Australians particularly the Silent Generation (born before 1946) still have the highest levels of weekly alcohol consumption, highlighting the need for continued support and education across all age groups.
What this means for public health
The research concludes that this generational shift offers a unique opportunity to rethink public health strategies. Policies like minimum alcohol pricing, advertising restrictions and targeted health campaigns could help reinforce these positive trends.
At the same time, it's important to continue focusing on high-risk groups including adolescents who binge drink and middle-aged adults who consume large quantities weekly.
Read the full study:
“OK Boomer: A longitudinal analysis unravelling generational cohort differences in alcohol consumption among Australians"
For free and confidential advice 24/7 call the Alcohol and Drug Information Service (ADIS) on 1800 250 015. Counsellors are available to provide information, referrals, crisis counselling and support. Or start a Web Chat with an ADIS counsellor online Monday to Friday, 8.30am – 5pm.
