partnership with the state government, NSW Cancer Institute has
launched the Smoking in Pregnancy campaign. The initiative aims to motivate
women aged 16-40 who smoke and are: planning a pregnancy, are pregnant or have
recently given birth - to make a quit attempt.
Research shows that smoking during
pregnancy is the biggest contributing factor to the development of
complications and can cause significant health issues for the child throughout
The campaign is based on formative
research that revealed there was a limited awareness of the health risks
associated with smoking when pregnant and of the support available to stop. The
research found that raising awareness of the harms of smoking during pregnancy
was more likely to lead to positive behaviour change.
Smoking in Pregnancy includes
relatable imagery and positive, non-judgemental language to promote the health
benefits of quitting smoking.
Not only does quitting smoking
benefit the individual, but it is also is beneficial to the family. Children in
non-smoking households are less likely to develop asthma and other respiratory
There is no safe level of exposure to
tobacco smoke. Any exposure to tobacco smoke—even an occasional cigarette or
exposure to second hand smoke—is harmful. Smoking just one to four cigarettes a
day almost triples a person's risk of dying from heart disease or lung cancer.
The campaign launched on April 15th
and is supported by the Koori Quitline Facebook
To find out more information about
quitting smoking visit: www.iCanQuit.com.au
Learn the facts about tobacco and
other drugs here.