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Stay OK Toolkit

The Stay OK toolkit is a collection of creative assets designed for use by music festival organisers and peer support organisations to reach festival goers with important harm minimisation messages this festival season.

The toolkit a collection of print and digital creative assets that can be used onsite at festivals, and on digital and social channels before, during and after a music festival.  

The Stay OK assets aim to: 

  • increase awareness of the signs of MDMA / ecstasy overdose 
  • encourage festival-goers to seek medical help for themselves or their friends at a festival 
  • provide festival goers with important harm reduction strategies to help ensure they Stay OK

Stay OK campaign assets

The Stay OK assets available for download on this page (with or without NSW Government branding) are in the following formats:

  1. Posters
  2. Screen assets
  3. Fence banners
  4. Wayfinding signs
  5. Videos
  6. Digital advertising and email assets
  7. Stay OK Logo suite
  8. Branded merchandise

Stay Ok branding

By using the Stay OK brand you agree not to alter or amend the Stay OK logo, as outlined in the Stay OK Style Guide, including placing the Stay OK logo alongside branding or content associated with negative health outcomes, or in direct conflict with health promotion and/or safety messages.

Background and messaging

The Stay OK campaign has been developed by NSW Health in consultation with festival goers, creative partners, music festival partners and peer support organisations. The Stay OK concept was tested with 200 18-24 year olds who had attended a music festival in the past 12 months. The majority had experienced and witnessed drug related harm.

  • 80% agreed "it makes me feel like I can seek medical help at music festivals if I feel/see others who are unwell"
  • 82% agreed "it makes me want to party safely at music festivals"
  • 81% agreed "it motivates me to look out for the safety of others at music festivals"

The Stay OK campaign delivers the following key harm reduction messages:

  • Know the signs and symptoms of overdoing it and get help fast
  • You won't get into trouble by seeking help
  • Peer support is available
  • Look after yourself and your mates

Further safety advice and information can be found at the campaign website at stayok.nsw.gov.au.

Downloading files: When downloading the below files, your browser may open or preview the file in a new tab, if this occurs simply save the file from your browser by right clicking and choosing ‘save as’ or by following the ‘Download a file’ Google Chrome instructions.

For information and advice on how to use the Stay OK brand contact MOH-MusicFestivals@health.nsw.gov.au.

Posters

Get help fast collection

Get-help-fast-posters.png

Get help fast A0.pdf (non-branded) | Get help fast A0 print-ready.pdf (non-branded)

Get help fast A1.pdf (non-branded) | Get help fast A1 print-ready.pdf (non-branded)

Get help fast A2.pdf (NSW Gov branded) | Get help fast A2.pdf (non-branded)

Get help fast A2 print-ready.pdf (NSW Gov branded) | Get help fast A2 print-ready.pdf (non-branded)

Get help fast A3.pdf (NSW Gov branded) | Get help fast A3.pdf (non-branded)

Get help fast A3 print-ready.pdf (NSW Gov branded) | Get help fast A3 print-ready.pdf (non-branded)

Get help fast A4.pdf (NSW Gov branded) | Get help fast A4.pdf (non-branded)

Get help fast A4 print-ready.pdf (NSW Gov branded) | Get help fast A4 print-ready.pdf (non-branded)

Get help here collection

Get-help-here-posters.png

Get help here A2.pdf (NSW Gov branded) | Get help here A2.pdf (non-branded)

Get help here A2 print-ready.pdf (NSW Gov branded) | Get help here A2 print-ready.pdf (non-branded)

Get help here A3.pdf (NSW Gov branded) | Get help here A3.pdf (non-branded)

Get help here A3 print-ready.pdf (NSW Gov branded) | Get help here A3 print-ready.pdf (non-branded)

Get help here A4.pdf (NSW Gov branded) | Get help here A4.pdf (non-branded)

Get help here A4 print-ready.pdf (NSW Gov branded) | Get help here A4 print-ready.pdf (non-branded)

Look after your mates collection

Mates-posters.png

Mates A2.pdf (NSW Gov branded) | Mates A2.pdf (non-branded)

Mates A2 print-ready.pdf (NSW Gov branded) | Mates A2 print-ready.pdf (non-branded)

Mates A3.pdf (NSW Gov branded) | Mates A3.pdf (non-branded)

Mates A3 print-ready.pdf (NSW Gov branded) | Mates A3 print-ready.pdf (non-branded)

Mates A4.pdf (NSW Gov branded) | Mates A4.pdf (non-branded)

Mates A4 print-ready.pdf (NSW Gov branded) | Mates A4 print-ready.pdf (non-branded)

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Screen assets

The following static digital assets were designed to appear on side-of-stage or other digital screens onsite.

Look after your mates collection

Mates-posters.png

Screen assets.pdf (NSW Gov branded) | Screen assets.pdf (non-branded)

Screen assets.idml (non-branded)

Fence banners

The following panel designs (x 2 ='We're here to help not judge' and 'Look after your mates, Get help fast') are intended for commercial printing on reusable poly mesh banner products or similar, 2200x1600mm in size for fixing to a fence or gate.

Fence-banners.png

Fence banner.pdf (NSW Gov branded) | Fence banner.pdf (non-branded)

Fence banner print-ready.pdf (NSW Gov branded) | Fence banner print-ready.pdf (non-branded)

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Wayfinding signs

The following wayfinding signs can be used to indicate where peer support organisation and medical tents are onsite at a festival.

Wayfinding-signs.png
Wayfinding-signs-left.png

Wayfinding signs A2.pdf (NSW Gov branded) | Wayfinding signs A2.pdf (non-branded)

Wayfinding signs A2 print-ready.pdf (NSW Gov branded) | Wayfinding signs print-ready.pdf (non-branded)

Individual wayfinding components are also available so you can customise your own sign.

Wayfinding sign components

Download the wayfinding components Wayfinding components.idml

Mobile map app

Stay OK Get help fast image 600 x 600px

Stay OK mobile app image

Stay OK Get help fast.jpg

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Videos

Signs and symptoms versions 1 and 2 - live action and text

  • Version 1 ends with a dancing woman transitioning into the Stay OK logo
  • Version 2 ends with a dancing man transitioning into the Stay OK logo
 

9 x 16 ratio

Signs 1 electro bounce music.mp4 (NSW Gov branded) | Signs 1 electro bounce music.mp4 (non-branded) | Signs 1 hardstyle music.mp4 (non-branded)

Signs 2 electro bounce music.mp4 (NSW Gov branded) | Signs 2 electro bounce music.mp4 (non-branded) | Signs 2 hardstyle music.mp4 (non-branded)

600 x 750px

Signs 1 electro bounce music.mp4 (NSW Gov branded) | Signs 1 electro bounce music.mp4 (non-branded) | Signs 1 hardstyle music.mp4 (non-branded)

Signs 2 electro bounce music.mp4 (NSW Gov branded) | Signs 2 electro bounce music.mp4 (non-branded) | Signs 2 hardstyle music.mp4 (non-branded)


Paramedic - Chenea

 

9 x 16 ratio

Chenea 6 sec soulful house music.mp4 (NSW Gov branded) | Chenea 6 sec soulful house music.mp4 (non-branded)

Chenea 15 sec soulful house music.mp4 (NSW Gov branded) | Chenea 15 sec soulful house music.mp4 (non-branded)

1080 x 1350px

Chenea 6 sec soulful house music.mp4 (NSW Gov branded) | Chenea 6 sec soulful house music.mp4 (non-branded)

Chenea 15 sec soulful house music.mp4 (NSW Gov branded) | Chenea 15 sec soulful house music.mp4 (non-branded)


Overdose survivor - Sophie

 

9 x 16 ratio

Sophie 6 sec mellow house music.mp4 (NSW Gov branded) | Sophie 6 sec mellow house music.mp4 (non-branded)

Sophie 15 sec mellow house music.mp4 (NSW Gov branded) | Sophie 15 sec mellow house music.mp4 (non-branded)

1080 x 1350px

Sophie 6 sec mellow house music.mp4 (NSW Gov branded) | Sophie 6 sec mellow house music.mp4 (non-branded)

Sophie 15 sec mellow house music.mp4 (NSW Gov branded) | Sophie 15 sec mellow house music.mp4 (non-branded)


Save-a-mate

 

1080 x 1350px

SAM 15 sec hardstyle music.mp4 (non-branded)

SAM 15 sec happy house music.mp4 (NSW Gov branded) | SAM 15 sec happy house music.mp4 (non-branded)


Warning signs of overdoing it (animated text only | no audio)

 

1080 x 1080px

Signs 5 sec video.mp4 (NSW Gov branded) | Signs 5 sec video.mp4 (non-branded)

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Digital advertising and email assets

The following is a range of MRECs (medium rectangle), leaderboard and email banner ads for use on your website or in EDMs (email direct marketing).

MRECs (medium rectangle)

MREC dimensions are 300 x 250px

MREC 1 MREC 2

Animated MREC version 1.gif (NSW Gov branded) | Animated MREC version 1.gif (non-branded)

Animated MREC version 2.gif (NSW Gov branded) | Animated MREC version 2.gif (non-branded)

Static MREC.jpg (NSW Gov branded) | Static MREC.jpg (non-branded)


Leaderboards

Leaderboard dimensions are 728 x 90px

Leaderboard non-branded Leaderboard NSW Gov branded

Animated leaderboard.gif (NSW Gov branded) | Animated leaderboard.gif (non-branded)


Email banners 

Email banner dimensions are 600 x 240px

Email banner non-branded Email banner NSW Gov branded

Email banner.jpg (NSW Gov branded) | Email banner.jpg (non-branded)

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Stay OK Logo suite

The following is a range of Stay OK logos available for download.

Positive logos

Stay-OK_All-Positive-Logos.png

PNG image files:

Stay OK black.png | Stay OK Orange pink.png | Stay OK Orange red.png | Stay OK Purple ink.png | Stay OK Purple pink.png

EPS graphic files:

Stay OK black.eps | Stay OK Orange pink.eps | Stay OK Orange red.eps | Stay OK Purple ink.eps | Stay OK Purple pink.eps

Reverse logos

Stay-OK_All-reverse-logos.png

PNG image files:

Stay OK white.png | Stay OK Orange pink.png | Stay OK Orange red.png | Stay OK Purple pink.png

EPS graphic files:

Stay OK white.eps | Stay OK Orange pink.eps | Stay OK Orange red.eps | Stay OK Purple pink.eps

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Branded merchandise

The Stay OK logo can be used on a range of merchandise. The following are examples of the Stay OK logo rendered on festival-related products:

T-shirts
Stay-OK-t-shirts.png

Stay OK black t-shirt front.eps | Stay OK black t-shirt back.eps (speak to the Ministry of Health music festivals team about access to limited stock of black Stay OK t-shirts)

Stay OK white t-shirt front.eps | Stay OK white t-shirt back.eps

Magnets

Stay-OK-A4-magnets.png
The above A4 magnets with rounded edges are designed to placed on metal drinking water fountains and lockers or other metalic surfaces. Limited stock is available directly from the Ministry of Health music festivals team, talk to a team member about ordering magnets for your festival.

Stickers
Stay-OK-stickers.png
Stay OK Stickers.idml

Wristbands
Stay-OK-wristbands.png
Stay OK Wristbands.idml

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For further enquiries about the toolkit and safety messages at music festivals email MOH-MusicFestivals@health.nsw.gov.au.


Your Room > Resources > Stay OK