The Stay OK toolkit is a collection of print and digital creative assets designed to target young people (particularly festival-goers) with important harm minimisation messages.
The Stay OK assets aim to:
- increase awareness of the signs of MDMA / ecstasy overdose
- encourage festival/event goers to seek medical help for themselves or their friends at a festival/event
- provide festival/event goers with important harm reduction strategies to help ensure they Stay OK
Stay OK campaign assets
The Stay OK assets available for download on this page are in the following formats:
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Posters
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Screen assets
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Videos
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Digital advertising and email assets
Stay Ok branding
By using the Stay OK brand you agree not to alter or amend the Stay OK logo, as outlined in the
Stay OK Style Guide, including placing the Stay OK logo alongside branding or content associated with negative health outcomes, or in direct conflict with health promotion and/or safety messages.
Background and messaging
The Stay OK campaign has been developed by NSW Health in consultation with festival goers, creative partners, music festival partners and peer support organisations. The Stay OK concept was tested with 200 18-24 year olds who had attended a music festival in the past 12 months. The majority had experienced and witnessed drug related harm.
- 80% agreed "it makes me feel like I can seek medical help at music festivals if I feel/see others who are unwell"
- 82% agreed "it makes me want to party safely at music festivals"
- 81% agreed "it motivates me to look out for the safety of others at music festivals"
The Stay OK campaign delivers the following key harm reduction messages:
- Know the signs and symptoms of overdoing it and get help fast
- You won't get into trouble by seeking help
- Peer support is available
- Look after yourself and your mates
Further safety advice and information can be found at the campaign website at
stayok.nsw.gov.au.
Downloading files: When downloading the below files, your browser may open or preview the file in a new tab, if this occurs simply save the file from your browser by right clicking and choosing ‘save as’ or by following the ‘Download a file’ Google Chrome instructions.
For information and advice on how to use the Stay OK brand contact
MOH-YourRoom@health.nsw.gov.au.
