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The Stay OK toolkit is a collection of creative assets designed for use by music festival organisers and peer support organisations to reach festival goers with important harm minimisation messages this festival season.
The toolkit a collection of print and digital creative assets that can be used onsite at festivals, and on digital and social channels before, during and after a music festival.
The Stay OK assets aim to:
The Stay OK assets available for download on this page (with or without NSW Government branding) are in the following formats:
By using the Stay OK brand you agree not to alter or amend the Stay OK logo, as outlined in the Stay OK Style Guide, including placing the Stay OK logo alongside branding or content associated with negative health outcomes, or in direct conflict with health promotion and/or safety messages.
The Stay OK campaign has been developed by NSW Health in consultation with festival goers, creative partners, music festival partners and peer support organisations. The Stay OK concept was tested with 200 18-24 year olds who had attended a music festival in the past 12 months. The majority had experienced and witnessed drug related harm.
The Stay OK campaign delivers the following key harm reduction messages:
Further safety advice and information can be found at the campaign website at stayok.nsw.gov.au.
Downloading files: When downloading the below files, your browser may open or preview the file in a new tab, if this occurs simply save the file from your browser by right clicking and choosing ‘save as’ or by following the ‘Download a file’ Google Chrome instructions.
For information and advice on how to use the Stay OK brand contact MOH-MusicFestivals@health.nsw.gov.au.
Doubling dropping is dangerous collection
Double dropping A0.pdf (non-branded) | Double dropping A0.pdf (NSW Gov branded)
Double dropping A1.pdf (non-branded) | Double dropping A1.pdf (NSW Gov branded)
Double dropping A2.pdf (non-branded) | Double dropping A2.pdf (NSW Gov branded)
Double dropping A3.pdf (non-branded) | Double dropping A3.pdf (NSW Gov branded)
Double dropping A4.pdf (non-branded) | Double dropping A4.pdf (NSW Gov branded)
Stay cool, stay hydrated collection
Stay cool A0.pdf (non-branded) | Stay cool A0.pdf (NSW Gov branded)
Stay cool A1.pdf (non-branded) | Stay cool A1.pdf (NSW Gov branded)
Stay cool A2.pdf (non-branded) | Stay cool A2.pdf (NSW Gov branded)
Stay cool A3.pdf (non-branded) | Stay cool A3.pdf (NSW Gov branded)
Stay cool A4.pdf (non-branded) | Stay cool A4.pdf (NSW Gov branded)
Not OK? Please stay collection
Not OK? A0.pdf (non-branded) | Not OK? A0.pdf (NSW Gov branded)
Not OK? A1.pdf (non-branded) | Not OK? A1.pdf (NSW Gov branded)
Not OK? A2.pdf (non-branded) | Not OK? A2.pdf (NSW Gov branded)
Not OK? A3.pdf (non-branded) | Not OK? A3.pdf (NSW Gov branded)
Not OK? A4.pdf (non-branded) | Not OK? A4.pdf (NSW Gov branded)
Medical is here to help collection (two design variations)
Medical is here A0.pdf (non-branded) | Medical is here A0.pdf (NSW Gov branded)
Medical is here A1.pdf (non-branded) | Medical is here A1.pdf (NSW Gov branded)
Medical is here A2.pdf (non-branded) | Medical is here A2.pdf (NSW Gov branded)
Medical is here A3.pdf (non-branded) | Medical is here A3.pdf (NSW Gov branded)
Medical is here A4.pdf (non-branded) | Medical is here A4.pdf (NSW Gov branded)
Medical is here V2 A0.pdf (non-branded) | Medical is here V2 A0.pdf (NSW Gov branded)
Medical is here V2 A1.pdf (non-branded) | Medical is here V2 A1.pdf (NSW Gov branded)
Medical is here V2 A2.pdf (non-branded) | Medical is here V2 A2.pdf (NSW Gov branded)
Medical is here V2 A3.pdf (non-branded) | Medical is here V2 A3.pdf (NSW Gov branded)
Medical is here V2 A4.pdf (non-branded) | Medical is here V2 A4.pdf (NSW Gov branded)
Symptoms get help fast collection
Get help fast A0.pdf (non-branded) | Get help fast A0.pdf (NSW Gov branded)
Get help fast A1.pdf (non-branded) | Get help fast A1.pdf (NSW Gov branded)
Get help fast A2.pdf (NSW Gov branded) | Get help fast A2.pdf (non-branded)
Get help fast A3.pdf (NSW Gov branded) | Get help fast A3.pdf (non-branded)
Get help fast A4.pdf (NSW Gov branded) | Get help fast A4.pdf (non-branded)
Symptoms get help here collection
Get help here A2.pdf (NSW Gov branded) | Get help here A2.pdf (non-branded)
Get help here A2 print-ready.pdf (NSW Gov branded) | Get help here A2 print-ready.pdf (non-branded)
Get help here A3.pdf (NSW Gov branded) | Get help here A3.pdf (non-branded)
Get help here A3 print-ready.pdf (NSW Gov branded) | Get help here A3 print-ready.pdf (non-branded)
Get help here A4.pdf (NSW Gov branded) | Get help here A4.pdf (non-branded)
Get help here A4 print-ready.pdf (NSW Gov branded) | Get help here A4 print-ready.pdf (non-branded)
Look after your mates collection
Mates A2.pdf (NSW Gov branded) | Mates A2.pdf (non-branded)
Mates A2 print-ready.pdf (NSW Gov branded) | Mates A2 print-ready.pdf (non-branded)
Mates A3.pdf (NSW Gov branded) | Mates A3.pdf (non-branded)
Mates A3 print-ready.pdf (NSW Gov branded) | Mates A3 print-ready.pdf (non-branded)
Mates A4.pdf (NSW Gov branded) | Mates A4.pdf (non-branded)
Mates A4 print-ready.pdf (NSW Gov branded) | Mates A4 print-ready.pdf (non-branded)
^ Go to top
The following static digital assets were designed to appear on side-of-stage or other digital screens onsite.
Screen assets.pdf (NSW Gov branded) | Screen assets.pdf (non-branded)
Screen assets.idml (non-branded)
The following panel designs (x 2 ='We're here to help not judge' and 'Look after your mates, Get help fast') are intended for commercial printing on reusable poly mesh banner products or similar, 2200x1600mm in size for fixing to a fence or gate.
Fence banner.pdf (NSW Gov branded) | Fence banner.pdf (non-branded)
Fence banner print-ready.pdf (NSW Gov branded) | Fence banner print-ready.pdf (non-branded)
The following wayfinding signs can be used to indicate where peer support organisation and medical tents are onsite at a festival.
Wayfinding signs A2.pdf (NSW Gov branded) | Wayfinding signs A2.pdf (non-branded)
Wayfinding signs A2 print-ready.pdf (NSW Gov branded) | Wayfinding signs print-ready.pdf (non-branded)
Individual wayfinding components are also available so you can customise your own sign.
Download the wayfinding components Wayfinding components.idml
Mobile map app
Stay OK Get help fast image 600 x 600px
Stay OK Get help fast.jpg
Signs and symptoms versions 1 and 2 - live action and text
9 x 16 ratio
Signs 1 electro bounce music.mp4 (NSW Gov branded) | Signs 1 electro bounce music.mp4 (non-branded) | Signs 1 hardstyle music.mp4 (non-branded)
Signs 2 electro bounce music.mp4 (NSW Gov branded) | Signs 2 electro bounce music.mp4 (non-branded) | Signs 2 hardstyle music.mp4 (non-branded)
600 x 750px
Paramedic - Chenea
Chenea 6 sec soulful house music.mp4 (NSW Gov branded) | Chenea 6 sec soulful house music.mp4 (non-branded)
Chenea 15 sec soulful house music.mp4 (NSW Gov branded) | Chenea 15 sec soulful house music.mp4 (non-branded)
1080 x 1350px
Overdose survivor - Sophie
Sophie 6 sec mellow house music.mp4 (NSW Gov branded) | Sophie 6 sec mellow house music.mp4 (non-branded)
Sophie 15 sec mellow house music.mp4 (NSW Gov branded) | Sophie 15 sec mellow house music.mp4 (non-branded)
Warning signs of overdoing it (animated text only | no audio)
1080 x 1080px
Signs 5 sec video.mp4 (NSW Gov branded) | Signs 5 sec video.mp4 (non-branded)
The following is a range of MRECs (medium rectangle), leaderboard and email banner ads for use on your website or in EDMs (email direct marketing).
MRECs (medium rectangle)
MREC dimensions are 300 x 250px
Animated MREC version 1.gif (NSW Gov branded) | Animated MREC version 1.gif (non-branded)
Animated MREC version 2.gif (NSW Gov branded) | Animated MREC version 2.gif (non-branded)
Static MREC.jpg (NSW Gov branded) | Static MREC.jpg (non-branded)
Leaderboards
Leaderboard dimensions are 728 x 90px
Animated leaderboard.gif (NSW Gov branded) | Animated leaderboard.gif (non-branded)
Email banners
Email banner dimensions are 600 x 240px
Email banner.jpg (NSW Gov branded) | Email banner.jpg (non-branded)
The following is a range of Stay OK logos available for download.
Positive logos
PNG image files:
Stay OK black.png | Stay OK Orange pink.png | Stay OK Orange red.png | Stay OK Purple ink.png | Stay OK Purple pink.png
EPS graphic files:
Stay OK black.eps | Stay OK Orange pink.eps | Stay OK Orange red.eps | Stay OK Purple ink.eps | Stay OK Purple pink.eps
Reverse logos
Stay OK white.png | Stay OK Orange pink.png | Stay OK Orange red.png | Stay OK Purple pink.png
Stay OK white.eps | Stay OK Orange pink.eps | Stay OK Orange red.eps | Stay OK Purple pink.eps
The Stay OK logo can be used on a range of merchandise. The following are examples of the Stay OK logo rendered on festival-related products:
T-shirts
Stay OK black t-shirt front.eps | Stay OK black t-shirt back.eps (speak to the Ministry of Health music festivals team about access to limited stock of black Stay OK t-shirts)
Stay OK white t-shirt front.eps | Stay OK white t-shirt back.epsMagnets
The above A4 magnets with rounded edges are designed to placed on metal drinking water fountains and lockers or other metalic surfaces. Limited stock is available directly from the Ministry of Health music festivals team, talk to a team member about ordering magnets for your festival.
StickersStay OK Stickers.idml
WristbandsStay OK Wristbands.idml
For further enquiries about the toolkit and safety messages at music festivals email MOH-MusicFestivals@health.nsw.gov.au.
